As our Senior Media Relations Officer, you will serve to inform key audiences, including external and internal audiences, about the science and research news of the UCLA Health Sciences and the David Geffen School of Medicine at UCLA. In this role, you will work with UCLA Health faculty and staff to identify newsworthy scientific story ideas and vet research developments across the basic and translational science fields – with an emphasis on neuroscience – to prioritize and create promotional strategies using press releases, research alerts, editorials, essays, blog posts and other forms of content for external audiences and the general public. Your responsibilities include staying abreast of the research landscape at DGSOM/UCLA Health, building connections with researchers, developing story ideas about neuroscience and basic science at UCLA Health Sciences, researching existing and emerging scientific literature and trends to identify newsworthy angles, and writing compelling content to bring those topics to life in an engaging manner.
You must have a strong understanding of science and its impact and be able to translate complex scientific studies into lay-friendly language. You must be able to engage researchers and clinicians, conduct interviews and follow-up as necessary, and maintain relationships to create and build trust and credibility as a foundational aspect of supportive promotion. You must also understand how to engage the general public, identifying the elements most likely to resonate with a broad audience while also effectively communicating scientific advances and relevance. Strong organizational skills and the ability to self-manage to execute multiple projects on deadline are a must.
In this role, you will work closely with a team of media specialists to identify and develop strategies for projects, initiatives, and research developments to increase awareness among the public and news media.
Minimum of 5 years full-time experience on the staff of a newspaper, radio, TV station, in-house PR team or PR agency required.
Outstanding written and oral communications skills.
Demonstrated record of successful national, regional and local media relations planning, implementation and placement.
Extensive media contacts at key local, California and national media.
Ability to work confidently with academic and clinical researchers to develop and maintain effective working relationships.
Able to prioritize and manage multiple projects
Demonstrated reporting and writing skills that meet journalistic codes and are suitable for publication. .
Demonstrated skills in journalistic writing and interpreting medical and scientific information for general readers.
Demonstrated skill in creating and managing a comprehensive media relations plan, including handling a high volume of media inquiries often with simultaneous deadlines.
Demonstrated computer and iPhone/Smartphone literacy; experience with social media and its communications potential.
Thorough knowledge and understanding of current events, issues and developments in the subject areas of health care and medical research.
Ability to serve rotating on-call duties 24/7 and work nights and weekends, when needed
Ability to work independently and set priorities that advance institutional mission and visibility.
Bachelor's degree from an accredited institution of higher education strongly preferred
UCLA is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.
At UCLA Health, you can help heal humankind, one patient at a time by improving health, alleviating suffering and delivering acts of kindness. As you do, you’ll achieve great things in your life and your career. We’re a world-class health organization with four hospitals consistently recognized among the nation’s very best as well as an internationally-renowned medical school, primary and specialty care clinics and much more. Within our dynamic, innovative and growing organization, you’ll find exceptional opportunities to make the most of your abilities in a supportive, empowering and inclusive environment. If you embrace our values of Integrity, Compassion, Respect, Teamwork, Excellence and Discovery we invite you to see all you can accomplish at UCLA Health.